Sanrio Character Ranking 2018

Sanrio Character Ranking 2018

Jul 02, 2018 Tags 

Sanrio Character Ranking is the biggest annual character competition held by Sanrio. This competition started in 1986 and 2018 marks the 33rd competition!

100 characters from Sario entered this competition and fans can vote for their favorite character!

The number of votes the character got will directly appears to the ranking, and this year, the total votes were 4,800,000!

Sanrio Character Ranking Contest

Can you guess which character took the first place this year?

1st Place: Cinnamoroll (520,000 votes)

Cinnamoroll took 1st place last year as well so it means he won this competition two years in a row! There are only 6 characters which have achieved to become a consecutive winner, such as Pompompurin, Hello Kitty, and My Melody. Who think Cinnamoroll will become a champion next year too?



2nd Place: Pompompurin (500,000 votes)

Pompompurin took 1st place in 2015 and 2016 but has been defeated by Cinnamoroll for 2 years. 😥 It seems he is more popular in Taiwan, China, Hong Kong, and the US than in Japan!




3rd Place: YOSHIKITTY (460,000 votes)

YOSHIKITTY is character which Hello Kitty collaborated with YOSHIKI, one of the most famous Japanese musician. He started to enter this competition in 2015, and took 7th place in 2016 and 2017.



4th Place: Hello Kitty (320,000 votes)

Needless to say, but Hello Kitty is one of the most popular Sanrio characters which represent Japan, and she has taken 1st place on this character ranking 14 times! 14 times out of 33 times competition, isn’t this such an amazing record for her?


Hello Kitty


5th Place: My Melody (300,000 votes)

My Melody have placed within 5th place since 1997. We can say that My Melody might be the another character which represent Sanrio character and Japanese kawaii culture!


My Melody

Overseas Ranking 

One interesting thing which Sanrio does for 2018 Character Ranking was “Overseas Ranking”. 

According to that ranking, Gudetama is in within 3rd place in many countries, such as UAE, Germany, Italy, UK, Brasil, USA, Hong Kong, Taiwan, and South Korea.

However, Gudetama was in 8th place in the overall ranking. This might be the reason why Gudetama was the winner of ZenPop favorite character show down in June?




Moreover, Aggressive Retsuko, which is well known as Aggretsuko in overseas, was very popular in overseas than we expected. This is because Aggressive Retsuko is not so popular among people in Japan. In fact, her Twitter account only has 15K followers, and she ranked 20th place in overall ranking.

On the otherhand, when we see the ranking in overseas countries, Aggressive Retsuko took 1st place in Brasil and UK, and 2nd place in Italy, Germany, and France!




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